Baby Blues or Just Blue: How to “Mommy” without losing yourself

Jan 18 , 2021

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Crownbury Limited

Baby Blues or Just Blue: How to “Mommy” without losing yourself

In 2004, psychologist Cliff Arnall came up with a “formula” for the January blues. However, capitalism had a role to play as Arnall was asked to do so by travel firm, Sky Travel, who used the phrase to promote winter travel deals. Smart right? Arnall has since admitted that the formula was totally “formulated” and has urged people to refute the Blue Monday notion.


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